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company is engaged in software development with a specific focus on
Indian language computing and applications. Only 3% of the country's
population are english speaking and the current coverage of computers
in India is just 1 per 1000. This is because it caters to only the
3% elite today. Even if the computer penetration has to be doubled
or tripled in the next coming years, without the computers being language
enabled it is well nigh impossible. We see a tremendous demand for
applications in the Indian scripts in the areas of Office automation,
Banking and Finance, e-governance, Internet web sites and portals,
Multimedia content creation on CD/DVD ROMS and information kiosks.
With
a wide range of products and project capabilities in the Indian
scripts software area, our company is well poised to deliver the
unfulfilled demand in the years to come. Moreover having handled
the technical issues of complex Indian scripts, we are among the
few Indian companies with the expertise to address the multi-lingual
computing requirements globally. We intend leveraging our expertise
in all non-English markets accross the world and be a global leader
in the area of multi-lingual software development for both products
and services.
WIth
125 ISPs being licensed in 2000 year, we also anticipate a boom
in Internet penetration and usage in India. Drawing a parallel to
the TV and traditional media where the highest growth in viewership
and circulations are being recorded by the vernacular TV channels
and publications as compared to the stagnancy in the English media,
we are quite confident that a similiar trend will be seen in the
Internet and Multimedia content creation area. To address these
emerging demands we already have our "AKRUTI" range of
products ready for delivery.
The
funds being sought by the company are primarily to consolidate the
products developed so far and to speed up the pending developments
and create the much needed suite of Indian language applications
software and for effectively marketing it across the length and
breadth of the country. Also as stated earlier to expand into the
global markets we need to open offices abroad starting with Singapore
for Far Eastern markets and USA for the Western markets.
The
company also intends to tie up with Microsoft as Solution Partners
using the Windows platform and products. Talks regarding this have
already been initiated. This will enable us to use the Microsoft
"Made for Backoffice" logo in all our products and give
a boost to the saleability of the products. We also plan strategic
tie-ups with leaders like IBM and Sybase as Developer partners for
the non windows platforms now becoming popular like "Linux".
The
company intends to revolutionise the usage of computers in India
by launching in end 2000 a novel concept of "AKRUTI Business
Center". This product will enable any STD/ISD Booth owner by
investing a small amount in a PC and our software to add on a complete
business center service by offering, e-mail, fax, photo copying
and photo printing facilities in Indian languages to all his customers.
We expect at least 5000 booths across the country to use this from
year 2001 resulting in about Rs. 2.5 crores revenue for us from
this segment alone.
The
company's software is already in use by Sun TV group including Udaya
TV, Gemini TV, Surya TV and Doordarshan for titling their Video
productions in Kannada, Tamil, Telugu and Malayalam. We expect to
launch the Akruti Video Titler to cater to the thousands of small
and medium video producers accross the country and expect about
Rs. 2.0 crores revenue from this segment in 2001.
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